It's not every day that a campaign dominated by the text MY MOTHER WAS A BLOOD is published. Or every year. To meet a client who is enlightened enough to combine the company values of honesty and directness with a certain grittiness that you can't survive without in the Sudetenland into a campaign with a distinctive tonality is like unwrapping a gift you've been dreaming of for years. The campaign for Hollandia is a first for the still family-owned company, which decided to celebrate 25 years on the market with better ingredients, for which it decided to redesign and then tell people all about it. Thanks for being there.